Tuesday, February 07, 2017

Mini-Dinobot Player Profile Video

Apparently at some point during the Super Bowl, the Transformers: The Last Knight Facebook account ran an intro on the mini-Dinobots whose average height is around 1.5 inches tall but in the video they seem to scale to be a touch smaller then a football so not quite that small but near pocket size. Mark Wahlberg spoke of them back in September so I assume what we are seeing is a version that will appear in the movie. Thanks to Feris O. for the link.

Sunday, February 05, 2017

Extended Transformers: The Last Knight Super Bowl TV Spot

As promised Friday at the end of the Transformers: The Last Knight Super Bowl TV spot, here is the extended version that is almost a minute long. Thanks to Feris O. for the heads-up.

Friday, February 03, 2017

Transformers: The Last Knight Super Bowl TV Spot

No waiting for the big game as Paramount has released their 30 second Super Bowl ad for Transformers: The Last Knight while promising an extended one this Sunday.

Michael Bay Message on Day of Potential New Teaser

On his official website, Transformers director Michael Bay has posted a message (below) about filming the movies for the last 10th anniversary of the movie franchise while hinting that Transformers: The Last Knight might actually be his last one (but then he has said that multiple times before). The timing of the message is interesting as TF5 is starting its marketing for the movie via a Super Bowl TV spot while the movie's Facebook page has finally provided an official synopsis for the movie while asking "Are you ready for tomorrow?" Paramount already released its other Super Bowl movie ad with Ghost in the Shell so its not a leap to assume that Friday will bring us the new teaser for Transformers 5.


Tuesday, January 31, 2017

Transformers: The Last Knight Getting Super Bowl TV Ad

According to Deadline, Paramount will air a Super Bowl TV spot for Transformers: The Last Knight at some point during the game. It was known that Paramount purchased 30 seconds of air time which is pegged at costing between $5 to $5.5 million but which movie was not revealed. Now the game plan is to air a spot for Ghost in the Shell before the game (so expensive but not $5M expensive) and The Last Knight during the game.

If I recall correctly, Age of Extinction Super Bowl ad ran in the third quarter and Dark of the Moon during the second so past behavior isn't much of a guide. The cost for the ad is due to the simple fact that the SuperBowl is consistently the most watch single event in the United States each year with and average of 100 million plus people watching the game resulting in ad revenue during the game (so not including before or after) that starts at a quarter of a billion dollars. It remains debatable if the companies that buy the ads get their money's worth but clearly Paramount believes it helps Transformers in each movie's quest to cross the billion dollar worldwide box office.
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